Nowadays, one of the most popular ways to run a business is to create your product and promote it through various channels. This is true even in the music industry. For example, if you're an artist, you need not apply for labels and other establishments to promote your music. Instead, you can create your label and use your existing and new fans to promote your music.
What is indie music?
Indie music is a kind of music created (composed) and performed by musicians and bands/artists who are not signed by any label. This is why they are called Indie. This word used to describe a type of self-funded music and is usually associated with bands/artists who create music outside of the mainstream music industry.
Benefits of being an indie artist
Artists are not meant to be subservient. They are meant to express themselves and their feelings. The good thing about the new wave of indie artists is that they don't need to follow the rules. However, this isn't to say that there are no rules. It means that the artist can break them if it serves the purpose. The artist doesn't need to bow to other people's opinions if it's not what they want. The artist is the one who is going to decide what is good and what is not, and that can be the best part of being an indie artist.
Downsides of being an indie artist
Indie artists typically eschew the mainstream music industry in favor of self-promotion and a DIY approach. They often focus on creating their music instead of working with a record label or other intermediary. This independence has created opportunities for indie artists to carve out their niche in the music market, but it can also lead to more incredible difficulty securing mainstream recognition. The majority of independent music is not played on mainstream radio stations or television shows. Independent artists are limited to the music they create themselves, which means that their promotion efforts must focus primarily on their fanbase. As a result, independent artists often go to extreme lengths to promote their music.
How to make it as an indie artist
There are many ways that a new artist can get their name out there, such as creating their website, getting radio play, creating videos, etc. The ways mentioned above are great, but they all have a cost. For example, the artist needs to pay for hosting the website themselves and for any other expenses that come with it, such as buying music or even paying for marketing. I think that marketing is the most important part of success when being an indie artist. What good is it to have a song out there if no one knows about it? But marketing costs time and money. This can be quite an obstacle to overcome when you start to make a name for yourself.
Three key indie artists' social media accounts
It's vital to grow your social media accounts to keep a sharp image of yourself and your music. Here are the best accounts: Twitter, Facebook, Youtube, Soundcloud, TikTok and Instagram. With these accounts, it's easy to update fans on new releases, tour dates, and other important news. Thanks to these accounts, you can stay in touch with the local music scene and your fans.
Top indie artist mediums
Indie artists are constantly looking for new mediums to express themselves. Popular indie artist mediums include painting, photography, sculpture, and writing. Each artist has their unique style and technique to create their art, so there is no one definitive way to become an indie artist. However, using various media can help you reach a wider audience and create works that are more meaningful to you. So whatever your creative ambitions may be, don't hesitate to explore different mediums - it might just open up some exciting new opportunities for your art.
Conclusion
It's never been easier to be an independent musician. But being an independent musician doesn't mean it will be easy to be critically and or commercially successful. Unfortunately, many people think that being an indie musician is easy, but I have to say it's not so.
It's tough when you're trying to get that music out there and make it heard by the masses. I've been working hard this year and still feel like I'm just starting. I don't know if I'd consider myself successful. I'm still struggling to get my music heard. But when people hear it, and they like it, that's really what it's all about.