Tools I Use To Market My Music

A behind-the-scenes look at the tools that keep a one-bloke indie operation running. No agency, no team — just me, a guitar, and a stack of software that helps me get the music out there.

Some of the links below are affiliate links (clearly marked). If you sign up through them, I may earn a small commission at no extra cost to you — it helps keep the music coming. I only ever recommend tools I actually use.

🌐 Website

My site runs on Strato for hosting, with WordPress as the platform and the Thesis / Focus theme from DIYthemes doing the heavy lifting on design and structure. It’s customisable, fast, and gives me full control — no compromises, no platform tax.

📱 Social Media Management

Trying to be everywhere at once is a fast track to burnout. These tools help me schedule, plan, and stay sane:

Ocoya (affiliate) — for scheduling posts across multiple platforms and generating content faster than I could on my own.
SuperX (affiliate) — specifically for X (Twitter), which is my main hangout. Helps me schedule threads, track engagement, and stay consistent without living in the app.

🎨 Design

For single covers, social posts, banners, and all the visual stuff that comes with releasing music, I use Canva. Free tier does most of what I need; the Pro tier is worth it once you’re releasing regularly.

🔗 Smart Links

Sometimes I use Hypeddit to make smart links — one URL that routes listeners to the right streaming platform automatically. Useful for pre-saves and campaigns.

🎤 Community

The right community can do more for an indie artist than any algorithm. These are the ones I’m part of:

New Artist Spotlight — a great place for indie artists to support each other and get heard. Worth checking out if you’re an indie artist or a fan of discovering new music.
Indie Pulse — a platform spotlighting real, hand-picked indie music. No labels, no AI. Hosted by indie artist Terrence Bull, with a live broadcast every Tuesday. You can find my profile here.

The Honest Truth About Social Media

Here’s the reality nobody likes to admit: it’s simply too much to keep up with. X, Instagram, TikTok, Facebook, YouTube Shorts, Threads, Bluesky, Mastodon, whatever launched last week — trying to be active on all of them at the same time will eat your soul and leave no time to actually make music.

So I’ve made peace with picking my battles:

X (Twitter) — my main hangout. This is where I actually talk to people, share what I’m working on, and have real conversations. If you want to find me, find me here.
Instagram and Facebook — secondary. Posts go out, but I’m not living there.
TikTok and the rest — tertiary. Content gets cross-posted when it makes sense. I’m not chasing the algorithm.

Better to be genuinely present in one or two places than spread thin across ten. That’s the lesson, anyway. Still working on it.