Creating a professional and engaging press kit for your music is a crucial step in promoting your work. A well-prepared press kit can capture the attention of industry professionals, booking agents, journalists, and fans. Here are some steps to follow:
Music Bio: Your music biography should be concise, engaging, and up to date. It should tell your story as an artist and highlight your achievements, influences, and unique qualities. It's best to keep it under a page and include a shorter 'elevator pitch' version as well.
Professional Photos: High-quality, professional photos are essential. You should have a variety of shots, including onstage, offstage, and candid shots, plus a high-quality headshot. These photos should reflect your style and personality.
Music Samples: Provide a few of your best tracks that best represent your style. It's often a good idea to include links to where your music can be streamed (like Spotify or SoundCloud) rather than attaching large files.
Press Coverage and Reviews: Include any press coverage, reviews, interviews, or testimonials you've received. These third-party endorsements can help convince others of your worthiness.
Videos: If you have high-quality music videos or live performance footage, be sure to include it. Videos are a powerful way to showcase your stage presence and performance style.
Discography: If you've released albums or singles, include a discography. Include the release date, album art, and a brief description for each entry.
Contact Information: Make sure to include your contact information, as well as any relevant contact information for managers, booking agents, or publicists.
Social Media and Website: Provide links to your social media profiles and your official website. This will allow people to connect with you further and see more of your content.
Upcoming Shows and Tours: If you have any upcoming shows or tours, include this information as well. This gives people a chance to see you live.
One-Sheet: This is a summary of the most essential information about you as an artist - think of it as your music resume. It should include your bio, contact information, key press quotes, discography, and a photo.
Once you have all the elements, creating a digital and a physical version of your press kit is best. You can create a downloadable PDF, an email version, or a dedicated section on your website for the digital version. The physical version can be sent to venues, the press, or anyone who might prefer a tangible kit.
Remember, your press kit represents you as an artist. Keep it professional, well-organized, and up-to-date. The goal is to make it as easy as possible for someone to understand who you are, what your music sounds like, and why they should care.